We are pleased to share that we recently led a $7 million financing round in Spiceology, the fastest growing spice company in America. Spiceology has built its brand and strong reputation with chefs and consumers through a focus on quality, innovation and sustainability. The company started selling products in local farmers’ markets and has grown into a beloved brand sold around the globe, from Dubai to Perth, Australia.
How’d a firm with a rich history of software investments choose an omnichannel CPG company to invest in? Our own Pete Solvik, who led the investment, put it this way:
“Challenger brands that disrupt industries share a few common attributes: a distinctive, authentic brand; a product that customers love and are passionate about; and the ability to engage and create a community. Spiceology has thoughtfully transformed a perceived commodity into an active community that people want to be a part of. We are proud to partner with Chip and team as they build Spiceology into a next generation beloved CPG brand.”
Chef-founded in 2013, Spiceology has expanded into an omnichannel business with fast-growing segments in foodservice, direct-to-consumer, retail, and grocery.
“Younger generations want something different – something authentic, high quality and innovative that enables them to enjoy every meal,” said Chip Overstreet, CEO of Spiceology. “There’s nothing more rewarding than hearing from customers that Spiceology has changed their lives, that they’re having fun with food, experiencing never-before-tasted flavors and looking forward to every meal. We’re building a flavor community and the fresh capital and partnership with JSV will help us get out to even more consumers and chefs to inspire generations to experiment with flavor.”
With more than 400 ingredients and innovative blends like Smoky Honey Habanero, Raspberry Chipotle, Black & Bleu, and Maui Wowee at the heart of the brand, Spiceology also routinely collaborates with notable brands and culinary experts, including New Belgium Brewing, Derek Wolf and Chef Jet Tila.